How’s your blogging going these days? Are you having fun? Are you finding new ways to express your photographic creativity? And most important from a business standpoint, are you impressing potential clients and landing more jobs? If not, read on for a little help with Power Blogging 101.

“I blog, therefore I am,” Suzanne Salvo told me when I interviewed her for “Enter the Blogoshere,” an AfterCapture article that highlighted the blog-o-thinking of three photographers who jumped on the blog bandwagon with particularly adept insight into the marketing potential of blogs.

Along with her husband Chris, Suzanne Salvo is an Italian-based corporate/industrial location photographer, and she is a definite power blogger who has seen clear business payoffs from her blogging efforts, although she blogs with casual fun. I love Salvo’s quote because it perfectly sums up the importance that blogging has assumed in the world of professional photography. (To appreciate the relevence of Salvo’s statement, just flip it around, as in, “I don’t blog, therefore I am not—not promoting myself professionally in one of the easiest, most profoundly effective ways possible.”)

Besides the Salvo’s blog, “Enter the Blogosphere” featured Seattle-based commercial photographer Chase Jarvis’s blog and the blog of New Jersey-based commercial photographer Joseph Pobereskin. They all have unique blogging styles, but they have all had great success in using their blogs in concert with their “regular” Websites to amplify their Web presences.

This ability to use a blog in conjunction with a more traditional Website to create a “web of Websites” is one of the most intriguing aspects of using blogs for marketing—and increasing hits when new clients come looking for you. This is something that market-savvy, Los Vegas-based commercial photographer Wayne Wallace does very consciously, telling me all about it when I chatted with him and seven other diverse photographers for “Marketing Success in the Blogosphere,” which was featured on ASMP’s Website.

Blogging is easy, intuitive and fun. But blogging with an eye toward marketing a photography business (even if subtly) takes considered (even if easy) planning. So read my “Blogoshpere” article, check out the blogs highlighted here and delve into the eight interviews to get a good sense of how other photographers are power blogging with success. You’ll find unique and diverse insights for pumping up your own blogging efforts.

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P.S. For Practical Strategies. . .
Check out my “Powerful Power Blogging Strategies” ACMetaforum posting.

Tags: Blogging, Blogging Strategies, Chase Jarvis, Chris Salvo, Joseph Pobereskin, Self Promotion, Suzanne Salvo, Wayne Wallace, “Enter the Blogoshere”