Always sorting the best from the rest, digital photography guru Jay Kinghorn raves about the JOBO PhotoGPS in his latest “Professional Digital Workflow” newsletter. And it’s easy to see why. Imagine a tiny, sleek item locked into your hot shoe that gathers amazing amounts of GPS metadata related to each of your captures – boom!, no thought — including altitude. Beyond cool.
Kinghorn ran into the Jobo PhotoGPS at the Photo Marketing Show and reports in his newsletter:
“This [JOBO PhotoGPS] device can be a huge time-saver when embedding location information into your photos. This makes searching your image library more productive. In past issues, I featured compelling multimedia projects linking photographs to the location they were taken. This can be done manually through a painstaking process, or automatically by embedding GPS coordinates into a photo’s EXIF metadata. Typically, this requires a photographer to purchase a hand-held GPS unit to capture the GPS information. The new PhotoGPS unit from JOBO is a small device that slips into your camera’s hot shoe and captures GPS readings every time you trip the shutter. This GPS data can easily be synchronized and embedded after the shoot using JOBO’s PhotoGPS software.
“Embedding GPS data into your photos is useful, but also embedding the City, State and Country automatically in your photo’s metadata is indispensable. This promises to eliminate much of the location-related keywording and data entry photographers use for organizing photos in their image library. This tiny unit provides both a workflow boost and a creative opportunity for photographers wishing to integrate photos with maps for a rich, multimedia experience.”
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