Jan 12 2010

Learn Stock Photography Strategies from Jack Hollingsworth

Category: Business & Marketing, Online ResourcesEthan G. Salwen @ 1:33 pm

Today, Jack Hollingsworth posted a Twitter poll asking, How many of you Photographers have a physical portfolio (besides your website/blogsite)?” It’s a good question, and it motivated me to check out Hollingsworth’s Web site. There I found a work-in-progress featuring just two videos:

“See The World” is a snappy portfolio piece featuring gobs of Hollingsworth’s images that zip by with quick pans and lively music. You won’t really see “the world,” but you will certainly a great example of how a large body of work (a photographer’s overall style) can be presented quickly.

See The World from jackhollingsworth on Vimeo.

• In “Coming Soon” Hollingsworth speaks directly to us to explain what’s going on with his site. He shares that he is currently building a totally new site that will be part-free and part-subscription based. The four topics he will focus on are stock photography, lifestyle photography, portrait photography and travel photography.

Clearly, Hollingsworth, an established player in the stock industry, is ramping up new services to help other photographers make more money from their images. Hollingsworth offers a good sales pitch, and so I wrote him (as he requests) to sign up for notification of when his new site launches. I’m looking forward to it.

Hollingswoth is a Twitter maniac (nearly 1,000 tweets to nearly 12,000 followers), and he provides excellent photography links and re-tweets as well as observations about the the industry in relation to New Media. Check him out (PhotoJack) and consider becoming a fan.

In a April 16, 2008, post by Chris Ferrone on “About the Image” I found this observation from Hollingsworth:

“ironically, never before in the industry of photography has there been a more insatiable appetite for pictures.  so there is still plenty of money to be made.  and opportunities to exploit.  but the spoils will go to the new heroes, not necessarily the old guard.  those who have ears to hear and eyes to see.  those who can adapt, reinvent, change, and challenge the conventional wisdom of how images are brought to the world.”

I appreciate Hollingsworth’s attitude about licensing images: challenges are greater than every but so are the opportunities — for those who can reinvent themselves in the evolving landscape.

If you are interested in marketing your images through stock, Hollingsworth might be able to lend some support. Consider investigating Jack Hollingsworth’s World. To receive notification of his new site’s launch, write him at jack@jackhollingsworth.com.

Coming Soon… from jackhollingsworth on Vimeo.

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