Aug 31 2010

Learing on the Job, Or Not?

Category: Business & Marketing, Creative Process, Multimedia & VideoEthan G. Salwen @ 1:53 pm

“I’m not sure I’d agree with you as far as learning multimedia on the job,” Gail Mooney commented to one of my recent posts. I’m glad she brought the point up. In writing about the new multimedia project I have taken on for Human Rights Watch, I wrote: “Photographers can learn multimedia skills on the job,” and explained that thinking this way is what allowed me to take a leap and offer HRW services requiring skills I am still learning.

Learning on the job can mean taking a calculated leap, with plenty of support - like this woman boarding a train in Lima, Peru.

Learning on the job can mean taking a calculated leap, with plenty of support - like this woman boarding a train in Lima, Peru.

I think that Mooney and I are probably really on the same page, and simply looking at the fine line between offering services we are not capable of delivering professionally and offering services out of our skill range but that we know we can deliver. When it comes to still photographers offering video and multimedia services, we can do this by outsourcing services or, more specific to my point, knowing through experience that we can learn the skills called for — before and during the job.

Not Pro Cake Baking

It would be an unprofessional disaster if I sold professional services to bake a wedding cake this weekend. I just couldn’t do it. But regarding my offering multimedia services to HRW, there are a few thing to consider that put this “learning on the job” in a different category:

  • I studied multimedia in college pretty seriously, making a polished project that was used by the United States Post Office for public education. (Yes, the technlogy was very, very different.)
  • I’ve been playing around with modern multimedia, learning some skills and — just as important — identifying the many skills I still have to learn.
  • I’ve been interviewing numerous photographers over past three years on the topic, processing their advice by writng articles.
  • Many of these photographers have become friends and have made it clear that they will support me when I need help with my own projects.
  • When I pitched the project to HRW, I made it very clear that this would be a relatively simple project, fundamentally using the skills I already have (if not yet at the most professional levels).
  • I was honest and direct with HRW that I would be learning on the job, and that we would need to consider this in terms of both project timeline and our working relationship.

Learning on the Job IS Professionalism

None of these points are to argue with Gail Mooney. She’s been working very, very hard for more than a decade on her film-making skills and she’s still learning. This must be respected. It is why I wrote a post about how hard it is to make movies, in which I encouraged photographers to Continue reading “Learing on the Job, Or Not?”

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Aug 27 2010

Buying Audio Equipment with a Little Help from My (YouTube) Friends

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 8:52 am

If you are already using YouTube to research equipment, make buying decisions and to learn tech tips, you can skip this post. If you are not, I want to invite you to the YouTube audio/video technical learning fest of which I have been ignorant. For example, recently this simple, nerdy audio test by onelonedork helped me immensely.

You see, Gail Mooney had suggested that I make the Zoom H4n my tool of choice for recording audio for multimedia projects. Instead of just taking her word for it, I spent a lot of time reading reviews on traditional sites and blogs to see if I couldn’t get something just as good for less than $300. Finally convinced to go with the Zoom, I hit a major stumbling block. What accessories to buy?

From Mooney and others I knew that multiple external microphones are critical for best sound recording. But as I looked for a cheap mic or two, I quickly learned there is no such thing as a cheap mic. Most are more expensive than the recorder itself, and that was already straining my budget. Most frustrating, I had no way of knowing if I would really need one, at least at this point in the game.

I simply had no way of knowing how the Zoom recorded in the real world — at least not until I stumbled upon the test by onelonedork. His great, dorky test test shows the position of the Zoom, and helped me realize that, for now, I would be fine with the recorder alone. No accessories needed. I could simply buy the Zoom, begin recording interviews and ambient sound with the on-board mics, then consider further purchases after I’ve created some content.

Wait! I stumbled upon one more nerdy, wonderful audio test (by KalaniPrince) that made me decide that I just had to shell out $50 bucks for a little fuzzy hat for the zoom. It seems ridiculous to pay 1/6th of the price of the recorder for a bit of fuzz, but this video made it clear to me that it’s a must

The Wonderful YouTube Community of Multimedia Nerds

There are tons of YouTube videos featuring Zoom audio tests with all kinds of mic configurations. Besides helping me Continue reading “Buying Audio Equipment with a Little Help from My (YouTube) Friends”

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Aug 26 2010

Final Cut Express Newbie – Take Two – Very Basic B-Roll

Category: Creative Process, Multimedia & VideoEthan G. Salwen @ 7:58 am

Not only can you see one of the rooms in my home in Argentina in this video editing test but, gasp!, you can also see that I’ve actually figured out how to edit b-roll on top of one video/audio take. (”A-roll”?) The inability to perform this incredibly basic editing function in iMovie is what made me finally decide to buy Final Cut Express.

The reason I’m sharing this video with you (as I did my FCE compression test) is the same reason I’m posting these down-and-dirty experiments to YouTube: to help me get over my fear of new technologies, specifically in the realm of multimedia editing.

I over think way too much and often get stuck deep in the creative-technology mud. This time around I was about to get stuck with FCE, which looks like Final Cut Pro to me, and which made me want to crawl back to iMovie. I realized I could think and think and even practice and practice, but never make any substantial headway. What was called for was learning by engaging in quick, learn-one-skill projects and publishing them.

Sure, my tendency is to only share polished work, and sharing crappy experiments makes me go “gulp” in a very real way. What if someone actually sees this???

Yeah, what would happen? Nothing, I suppose, but thee real point is that I’ve noticed that photographers who share their experiments in a public manner advance much more quickly than those us who get stuck — over thinking and not creating, publishing, learning and moving forward.

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Aug 24 2010

How to Compress Final Cut Express Movies for YouTube

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 1:56 pm

Looking for step-by-step instructions for prepping (i.e. compressing) HD video files from Final Cut Express for YouTube? If so, you’ll find the answers you need in this great video tutorial by BIGlittleBROTHER. Very friendly, super informative and, apparently, works for iMovie ‘08 projects as well.

I have to give a super BIG thanks to BIGlittleBROTHER for this one! He really helped me get rolling with Final Cut Express (see last post), and his approach to explaining allowed me to adapt his methods to suite my specific needs.

No wonder his tutorial has gotten 46 thousand views!

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Aug 23 2010

Final Cut Express Newbie – Take One – Video Compression for YouTube

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 11:39 am

After all my worrying, I finally buy Final Cut Express and to my virgin eyes the program looks just like Final Cut Pro — totally intimidating! To get beyond this I force myself to avoid all the possibilities and think about the most basic task I want to accomplish. Answer: Upload video footage from my Canon G9 to YouTube.

This past weekend I grabbed my G9 and pretty quickly had this:

Clearly this sucks. Horrible compression from hell. Worse than “dumb” iMovie would help me produce. However, I have succeeded in getting the footage in and out of FCE and on YouTube fast, and that was the point.

For “Take II” (below) I referred to a FCE tutorial on Lynda.com, and found some help on how/where to compress for broadband, getting this:

Not bad at all, but I wanted to see if I could find better, “ideal” settings I could use.

I found clear, awesome instructions on best HD compression for YouTube in Final Cut Express/iMovie from BIGlittleBROTHER in his awesome YouTube tutorial. I wasn’t shooting HD, but I thought I’d give it a try, and got “Take III”: Continue reading “Final Cut Express Newbie – Take One – Video Compression for YouTube”

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Aug 19 2010

Finally Going with Final Cut Express. Right Move?

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 7:21 pm

AC_Blog_100819_Final Cut Express_1I finally decided to go with Final Cut Express 4 as my primary multimedia and video editing software after way too much thinking about it. I spent the $200 and a friend smuggled the program into the country for me a couple weeks back. (It would have cost twice as much locally, and might have been in Spanish.) In retrospect, I can’t believe I have spent so many months thinking about which video editing software to to use, grinding my teeth over the $200 cost of Final Cut Express (FCE), not at all sure if it would do all that I want.

I’ve been using iMovie (post version 6) exclusively for more than a year-and-a-half, and the program began to frustrate me almost immediately. iMovie is certainly simple but using it has felt like trying to edit with handcuffs on. I quickly found there were certain things — seemingly very basic things — that I simply could not do. (I was disheartened to read many reviews that said that the “improvements” to iMovie made the program much worse than version 6.)

However, I reminded myself that I was learning basic editing and producing pieces that were making friends and family laugh, and I couldn’t justify the expense of Final Cut Pro ($800) or Adobe Premiere ($800).

Final Cut Pro Wary

Even if I had the cash for Final Cut Pro, I’m not sure I would have shelled it out. Everyone says the FCP learning curve makes learning Photoshop seem like a breeze. About a year ago I had the opportunity to play around with Final Cut Pro on a friend’s machine and the experience left me shell shocked — completely intimidated. I didn’t feel like my hands were handcuffed; I felt like I had no hands. I just couldn’t do anything.

I was starting to appreciate the benefits of iMovie, but I really needed to advance, but I held off buying, obsessing about FCE’s functionality.

What’s Wrong with FCE?

Upgrading to FCE would seem to be a no-brainer, but I found lots of Continue reading “Finally Going with Final Cut Express. Right Move?”

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Aug 17 2010

Documenting Tango to Learn Multimedia

Category: In-Camera Techniques, Multimedia & VideoEthan G. Salwen @ 6:33 pm

Yesterday I headed over the tango festival going on here in Buenos Aires to photograph a workshop being given by Claudia Bozzo, my tango teacher. She had seen my tango stop-motion movie and asked me if I could document her class and “make something special,” which I heard as, “Here’s a chance to practice your multimedia skills.” This seemed like a good idea given my work for Human Rights Watch. It also seemed like a good time to put my photography skills to work documenting aspects of a culture that daily becomes more my culture.

Carla, on sound, interviews Claudia, on tango.

Carla, on sound, interviews Claudia, on tango.

You can check out the down-and-dirty gallery of images I’ve selected to form the base of the what Ralph Clevenger calls a “music motivational piece.” As you can see, none of the images are stellar, but that won’t be critical — once they are zipping by to music. You can see that I was taking Mary Lynn Price’s advice and working to record the full spectrum of activities in wide, medium and close-up shots.

My girlfriend, Carla, did a great job recording sound, although I didn’t do a great job of instructing her how to do so. I wasn’t clear on what audio I wanted. I also wasn’t clear on how to shoot video segments, which I did frantically with my Canon G9 in between photographing stills.

Frankly, I found the experience overwhelming and confusing. And that wasn’t because there were more than 100 people stuffed into a very tight area, making it very difficult to move around. The real problem was that I was not clear on how I would be using the images and/or video and/or audio to create my piece. However, I wasn’t dismayed.

Thanks to advice from many photographers, I realize that creating multimedia is all about editing. And now I have some raw material to get into Final Cut Express and get editing. As I figure out what I can make, I will undoubtedly learn how I can better balance capturing stills, video and audio to record this kind of event for multimedia.

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Aug 13 2010

Taking Culture, Not Pictures

Category: Creative Process, In-Camera Techniques, ViewpointEthan G. Salwen @ 1:46 pm

It’s been a great week — with my work with Human Rights Watch off the ground and getting some news images in print — and, on this Friday the 13th, I can’t help but think about good luck. I really do feel like good luck has come my way recently, and that my life and work are starting to blend in special, unexpected ways — ways that I have wanted, but ways that did not happen when I was more desperate, more anxious, trying harder to make something happen that I was not yet ready to handle.

What the heck am I talking about?

What I’m talking about is that when I moved to Argentina more than four years ago I had big dreams about learning Spanish and traveling all over South America and making great images and telling even greater stories. But that didn’t happen. For one thing, learning Spanish — I mean really learning to live with the stuff — has proved far more challenging (and rewarding) than I could have have ever imagined. For another thing, I got focused a lot more on the “simple” aspects of daily living that I had never focused on so well in the United States.

BEFORE: Christmas eve in Villa 31 -- a "dangerous slum." This image was easy to make, but

BEFORE: Christmas Eve in Villa 31 -- when being an outsider gave me an in.

In short, you could say I moved to Buenos Aires to escape the more mundane aspects of life that I wasn’t handling too well back in the USA and, very much to my surprise, what has happened is that I have come to cherish the mundane more than anything else. Family. Friends. Living in the moment. Taking care of body and mind.

Then this Human Rights Watch gig seems to fall in my lap, and that’s really exciting. But what’s particularly nice I don’t feel manic excited or super lucky or all revved up, like I’ve won the lottery or something. I just feel mellow lucky and, more than anything, I feel really lucky that it was the circuitous, couldn’t-have-predicted-that route that has brought me here. I did not get here, as so many successful people proclaim, by keeping my eye clearly on the prize. How the hell could I? I didn’t know what the prize was. I was stumbling and I still am, but this week the stumbling feels like it has a bit more grace to it.

I am writing all this by way of sharing that it is not my photography skills nor my desire to work with multimedia nor my great business skills that created this opportunity with Human Rights Watch. What really allowed me to get this job is the fact that I live in Buenos Aires, that I learned the language and that, more than anything, I can see the cultural as both an insider and an outsider. This is not only allows me to get access to Continue reading “Taking Culture, Not Pictures”

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Aug 11 2010

A Photojournalist (Published) in Argentina

Category: Business & MarketingEthan G. Salwen @ 1:04 pm

AC_Blog_100811_HRW_1Today an image of mine from yesterday’s Human Rights Watch press conference appeared in “Pagina 12,” Argentina’s biggest progressive newspaper. Images of mine from the press event also ran on a number of international news Web sites. Yes I’m pleased about this, but I’m also quite surprised.

When I arrived at the Human Rights Watch press conference (to unveil “Illusions of Care”), I had two goals. My primary goal was to meet contacts to help with my multimedia project for HRW. My second goal was to experiment with photographing still images while also capturing video and, gulp, recording audio as well.

I figured that the material likely would not make it into my multimedia project, and so I didn’t have to worry about the low quality of the video from my Canon G9, nor about the fact that I had no idea how to record audio with my brand new Zoom H4n, which looks like a spaceship and comes with an instruction manual that left me confused an anxious.

In other words, although I was messing around with a lot of equipment, I wasn’t nervous. No pressure. But then. . .

I noticed that there were no other photographers at the press conference and I thought, um, shouldn’t we be putting my work to use for HRW? At least, I thought, I should make sure I get one or two suitable images for press use, just in case.

I only really got my head on straight regarding press images after the conference, back at the hotel that HRW was using as their strategic center. There were giving lots of interviews and so I finally said, “Shouldn’t we be offering my images to the press?”

Indeed!, the team said. So I rushed back to my computer, set up a gallery of selects, and started responding to emails and calls that were coming in.

Marianne Mollmann speaks at Human Rights Watch press conference in Buenos Aires, Argentina, August 10, 2010, to release report "Illusions of Care: Lack of Accountability for Reproductive Rights in Argentina"

Marianne Mollmann speaks at Human Rights Watch press conference in Buenos Aires, Argentina, August 10, 2010, to release report "Illusions of Care: Lack of Accountability for Reproductive Rights in Argentina."

Thinking About the Client

I realize, of course, that daily news photographers think very clearly (and in advance) about how to get their images quickly into print. I’m not that kind of photographer, and so I don’t think that way. (That’s not an excuse; I’ll be more alert in the future.)

In terms of getting my images published I wasn’t thinking about how to make a few extra bucks on licencing a few tiny images. The important thing for me was to make myself part of the HRW team, help them with their press efforts and — no small matter — show them what I look like working in action.

Yes, I’ve already got the “go” for the multimedia project, but I am working with only one contact, who already has my confidence. Yesterday, two of her colleagues saw me go the extra mile for HRW, and I’m sure that, at some point in some way, this will serve me well.

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Aug 10 2010

Working for Human Rights Watch – Multimedia Style

Category: Business & Marketing, In-Camera Techniques, ViewpointEthan G. Salwen @ 10:39 am

AC_Blog_100810_Human Rights Watch_1Human Rights Watch held a press conference in Buenos Aires today to drum up interest in their latest report: “Illusions of Care: Lack of Accountability for Reproductive Rights in Argentina.” I’m pleased to announce the cover image of the report was made by yours truly. It was great to put my photography to work for HRW. It’s even greater that it’s a relationship that has just begun. The next phase will involve my making for them a multimedia production, a topic about which I have been writing so much lately. (In fact, my writing led directly to this job, which is very cool and which I will explain below.)

For the “Illusions of Care” cover I was charged with making an image that spoke to the report’s theme — roadblocks to better reproductive health care for women and girls in Argentina. I could not show the identity of anyone I photographed, unless I obtained a model release, and so I focused on a graffiti-filled hallway in the maternity ward at Hospital Alvarez in Buenos Aires. (The graffiti “Aca nacio” features prominently in the image. “Born here” in Spanish.)

Actually, I was able to get model releases from a number of women I photographed. And some of these images show the women with distressed expressions that might have made a more powerful cover image. However, using one of these images for “Illusions of Care” would have been disingenuous, to say the least. The care at Alvarez maternity ward is excellent. The women’s expressions were the result of them being in various stages of labor.

Although many of the images I made at Alvarez were not right for the report cover, I’ll likely be able to use some in the multimedia project I am now working on for HRW.

Building Trust Was Key

A couple months back Marianne Møllman, the author of “Illusions of Care, contacted me to see if I might be able to make a cover image for the report. I told her I was Continue reading “Working for Human Rights Watch – Multimedia Style”

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