Mar 18 2011

Don’t Chimp, Do “Overexpose”: David Pogue’s Latest Lessons Covered for Pros

Yesterday David Pogue reported that he recently had a private photography lesson with Tom Bear. Pogue, who pens a witty, brilliant technology blog for “The New York Times,” learned two critical lessons from Bear that I have addressed in AfterCapture articles. For pro-level learning, check them out.

• Pogue’s “Always Overexpose” Lesson: “Tom almost always shoots slightly overexposed. You can always tone down the brights in Photoshop later. But if the shot was underexposed, it’s much harder to recover the details that are lost in shadow. ‘And always overexpose women,’ he said. ‘Overexposing kills wrinkles.’”

AfterCapture Blog_110318_ac4_Raw_ProcessingPro Insights on the Topic: In “Getting RAW Exposure Right: Making an Excellent In-Camera Exposure is a Critical Step in RAW Processing” I call on the expertise of photographers Richard Anderson, Dan Stack and Michael Stewart to explain that, with RAW files, it is better to err on the side of overexposure. However, if this “overexposure” is not detrimental to the image than it is not really over-exposing but proper-exposing.

The article goes it to techie specifics, suggestions for how to handle exposure in different situations, and discusses how to consider the “subjective factor” of exposure.

• Pogue’s “Don’t Chimp!” Lesson: “Tom suggests being careful to avoid ‘chimping,’ a term I’d never heard before. That’s where you get so excited about looking at the playback of your photos on the camera’s screen that you miss the great shots still available around you. (Why is that ‘chimping?’ Because you’re standing there, looking at your playback like an idiot, going, ‘Ooh! Ooh! Ooh!’)

AfterCapture Blog_110318_ac6_Beyond_ChimpingPro Insights on the Topic: In “Beyond Chimping: How To Enhance (or Reclaim) Your Strong Sense of Vision While Shooting Digital” I transmit the expert insights of commercial photographers Andy Batt, Clem Spalding and Stewart Cohen, who all suggest that chimping is a form of insecurity that can be deadly to professional photographers. However, they  point out that chimping isn’t always chimping — when used in an intelligent manner to improve vision and to know that you’ve truly bagged the shot.

The importance is to know the difference “reflexive chimping” (the bad kind) and intelligent review of images. To help pros do less of the first and more of the second, I offer a practical exercise.

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Feb 17 2011

RAW Conversion Workflow Basics

AfterCapture Blog_110217_RAW Conversion Workflow Basics_1“What is the basic process of converting RAW files to other, more usable file formats?” This is the most fundamental question you must address if you are going to work efficiently with RAW files. This is the question I answer in “RAW Conversion Workflow Basics,” my most recent “RAW Processing Solutions” column for AfterCapture. (PDF here; complete text below.)

This article is geared both for newbies to RAW as well as for photographers with intermediate raw processing skills who want to better understand helpful conceptual underpinnings — especially in relation to working with raw files in Lightroom. (If you are a RAW processing wizard, you might want to share this article with confused colleagues or mentees.)

Topics covered include: • How RAW and JPEG files differ; • Differences between RAW workflows in Adobe Camera Raw/Photoshop and Lightroom workflow; • Step-by-step RAW to TIFF workflows in Photoshop and Lightroom; • What’s going on “under the hood” in Lightroom when working with RAW files.

RAW Conversion Workflow Basics

“What is the best way for me to get my RAW (Canon) files converted to TIFFs?” One of the magazine’s faithful readers, Mike P., sent us this great, basic question. I e-mailed Mike some basic advice explaining, in part, that: “There are any num- ber of ways to go from Canon RAW files (CR2s) to TIFFs, depending on one’s individual workflow. Since I don’t know your workflow, I’ll assume that you are looking for the most basic solution and so I will recommend using Lightroom 3 for the entire process.”

In this column I will answer Mike’s question more fully. It’s a great question because it’s so basic, and basic information is the most important information. After all, if we haven’t mastered the basics we get stuck and frustrated as we try to deal with nuances. As Mike wrote: “I’m having a heck of a time deciphering the RAW dilemma. Too much info out there and some of it is conflicting.”

Because Mike asked about the mechanics of making TIFF files from RAW files (and not about specific processing controls), I assume that his “RAW dilemma” might best be summed up by this question: “What is the basic process of converting RAW files to other, more usable file formats?”

AfterCapture Blog_110217_RAW Conversion Workflow Basics_2

Opening a RAW file in Photoshop launches Adobe Camera Raw, a powerful RAW processing engine. This is done by clicking “Open Image,” which converts the RAW file into a Photoshop file that opens into Photoshop, making it ready for further editing.

RAW Files Require Special Processing
RAW image files are unusable as captured in-camera. Therefore, at its most fundamental, RAW processing is the act of converting RAW files into other usable types of image files. RAW files can be converted into Photoshop files for further editing. They can be converted into TIFF files for publication or delivery to clients. And RAW files can be converted to JPEGs of various sizes and quality for printing, sharing and use in Web galleries.

RAW files are the capture format of choice for today’s photographers because Continue reading “RAW Conversion Workflow Basics”

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Feb 02 2011

Illustration Is About Planning, Fine Art Is About Discovery

Category: AfterCapture & Rangefinder Articles, Creative ProcessEthan G. Salwen @ 2:22 pm

“Illustration is about planning, and fine art is about discovery,” David Julian told me when I interviewed him for “Strange Beauty.” What a great sentiment. Julian, a deeply curious artist who loves to experiment, explained that he must approach his commercial photo illustration assignments very differently than his personal fine art projects.

AfterCapture Blog_110202_David Julian_Transformation_1

For commericial illustration work — clients include SmartMoney, MacWorld, The Los Angeles Times and Microsoft — Julian must work fast and efficiently to reach a client’s goal: planning is key.

For fine art work — projects include “Taken From The Heart” and “Explorations” — Julian must let his imagination run free, digging up answers to questions that he has not even fully articulated: success is in the willingness to discover.

As Julian shared his different processes for creating a number of images, I realized — not surprisingly — that his commercial work depends on discovery as well as planning, and that his fine art requires planning as well as discovery.

Without an openness to discover, illustrations would fall flat. Without the ability to plan, fine art would never come into existence.

The Discovery (and Planning) of “Transformation”

In the same issue of AfterCapture for which I wrote “Strange Beauty,” I wrote the “What’s Inside?” column featuring Julian’s “Transformation,” a personal fine art image. Although Julian emphasized the very fluid, open-ended process of discovery that lead to “Transformation,” his process is testament to the fact that planning was critical to his success.

My “What’s Inside? David Julian: ‘Transformation’” article begins:

“Transformation.” This was the word running through David Julian’s mind as he left a creative support meeting of a group he founded with other artists in Seattle. The challenge: create an image based on this single word. When completed and added to Julian’s online portfolio, the image would be licensed for the book cover of Debra Lynne Katz’s book Extraordinary Psychic. “Transformation” is representative both of Julian’s commercial photo illustrations, as well as his fine art work. “Illustration is about planning, and fine art is about discovery,” Julian explains.

“I imagined a woman going through a dream of personal transformation,” Julian says. “I feel that the metamorphosis from cocoon to butterfly is one of the most visible transformations we can hope to witness.” Julian made a rough pencil sketch of a winged woman rising above a town with a full moon above. This was Julian’s planning. His discoveries took place as he worked in Photoshop CS4.

[Continue reading to see how Julian's process unfolds, or download the "What's Inside?" PDF to better see the layers that make up "Transformation."] Continue reading “Illustration Is About Planning, Fine Art Is About Discovery”

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Jan 21 2011

Backup All Your Images NOW: The Simple System

Category: AfterCapture & Rangefinder Articles, Workflow & DAMEthan G. Salwen @ 8:38 am

AfterCapture Blog_110121_Simple Backup_AC1010_RAWProcessingSolutions_SalwenScrewed the pooch and already gone south on your New Year’s Resolutions? Smoking again? Not hitting the gym? No worries. Forget health mandates and get on top of what really matters: backing up all your images easy, relatively quickly and with — your favorite! — no thinking.

I’m assuming you need to get on this, Dude, because, 1) You don’t won’t lose your images, and, 2) As, Peter Krogh notes, the vast majority of us silly Homo sapiens don’t backup our stuff.

For total backup security, Dude, just do this:

1) Guesstimate how many megabytes (or terabytes) of data you have.

2) Buy three hard drives that hold at least 20% more data.

3) Copy all your image files from all sources to drive “A.”

4) Backup up “A” to “B.”

5) Backup “A” to “C.”

6) Store “C” off site.

HALA-LUYAH!!!

You can now boast of having your images much better backed up than 85% of your photographer buddies, Dude. But better than bragging rights, Dude, you’ve gained peace-o-mind! And even better than that, Dude, you’ve backed up all your images — and well!

Yes, your images might be a total freekn’ mess, but organization can come later. I mean, you can’t organize what you don’t have. So don’t wait to get organized to get your images totally, awesomely backed up.

Yes, I realize, you did not burn your images to write-once material like DVDs, and that is important. But again, until you have copies of each image file on three drives in two locations, well, Buddy, write-once backup is purely academic. Over thinking this stuff, Dude, can be a real hazard — to your images.

Read the Article

To read a more detailed version of this same backup system (with an, um, more serious tone, Dude), download “Simple, Practical RAW Archive Backup & Organization,” my recent “Raw Processing Solutions” column for AfterCapture. I go into some fun stuff (for neeerds!), like zeroing out hard drives, performing validated data transfers, and “What is an Archive Anyway?”

Honestly, Dude, you really should know what this stuff is, but I don’t fault you if you don’t give a poop. Only neeerds care about this stuff. And someday soon — go technology advances! — you probably won’t need to.

But, um, Dude, until then, you’ve got to at least get your images safely backed up on multiple drives that you store in two locations. And that, Dude, is exactly what going through Steps One through Six steps (see above) will accomplish for you.

It’s easier than quiting smoking or forcing yourself to go to the gym, and it’s definitely better for your health — or, at least, the health of your images.

Start Reading the Article Here: Continue reading “Backup All Your Images NOW: The Simple System”

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Jan 17 2011

Judy Herrmann: Reinventing Creativity

After Capture Blog_110117_RF1110_Judy Herrmann_Reinventing Creativity_1“If you really want to earn a living as full-time, self-employed photographer, you’re signing up to work in an industry where you have to watch for every opportunity and be ready to take advantage of them,” says commercial photographer Judy Herrmann. “There is creative vision — a photographer’s artistic voice — and then there is vision for business and career. These two things have to work together, but they are not the same.”

I featured these thoughts from Herrmann in “Judy Herrmann: Reinventing Creativity,” a recent profile for Rangefinder that focuses on Herrmann increasing efforts — through workshops, consulting and her new blog, 2 Good Things — to help creative professionals gain more satisfaction through their carriers, making more money doing more of what they truly love.

“Reinventing Creativity” is probably the most important article I wrote in 2010, but — dangit! — I probably gave it the worst name.

A much better, if less flowery, title (that would have really pissed off the design team) would have been:

“Judy Herrmann: How To Reinvent the Business and Creative Aspects of Your Photography Career in a Harmonious Manner, Over Time, In an Ongoing Process, To Earn More Money and Feel Profoundly More Satisfied In Life.”

That’s what Herrmann’s insights are all about, and there are a few things that make them particularly valuable.

One is that Herrmann is full-time working photographer, and has been for two decades, and her increased interest in supporting other photographers with the challenges of business-creative success comes from an honest passion to help. She says providing consulting services to photographers “is one of the few things in my professional life that actually gives me a deep sense of meaning.”

Another reason Herrmann’s guidance rings true is that she is deep in the reinvention trenches herself, and has been since she was 27-years-old. That’s when she forced herself, for the first time, to figure out how to make more money with more satisfaction through her photography. (I reported on this in “Triumph Over Fear” for Rangefinder a few years back.)

That’s right. I have been talking to Herrmann about this topic for years now, and distilling her insights into less than 2,000 words was painful. This woman has so many valuable insights to offer professional photographers that I’m just dying for you to be aware of her. And then — damn me! — I gave her article a crappy name.

Luckily, you can get in touch with Herrmanns’ ideas directly through her posts on ASMP’s Strictly Business Blog. Good stuff, like “‘If you don’t know where you’re going…you might not get there.’ – Yogi Berra” and “Looking Forward, Looking Back.”

After Capture Blog_110117_RF1110_Judy Herrmann_Reinventing Creativity_2Another reason Herrmann’s reinvention insights rock is because she is adamantly adverse to serving in a counseling capacity. “I make it clear that I am not a therapist,” she told me. “This is not psychiatry. What I’m really teaching people is problem solving. It is defining a problem very, very clearly and then brainstorming solutions.”

“What I’m trying to do is to give people an arsenal of tools,” Herrmann explained. “My goal is to make my client not need me any more.”

One place you can learn from Herrmann how to not need Herrmann is at the ASMP’s Strictly Business 3 conferences (Philadelphia, February 25–27; Chicago, April 1–3).

Yet another reason Herrmann’s strategies are so valuable is that she is not formulaic in her approach for working with photographers. She says, “I don’t think there exists a one-size-fits-all answer to this kind of problem solving.”

Can you see why I think it’s so important to learn about Herrmann’s business reinvention processes?

So, poopy title aside, I urge you to download “Reinventing Creativity” and soak up Herrmann’s ideas.

To be clear, I am not concerned about drumming up consulting business for Herrmann (although, um, I do get a percentage of all fees she earns resulting from this post).

What makes Herrmann’s insights so invaluable is that they don’t depend on her or, for that matter, any other career consultant. Like all great ideas, Herrmann’s strategies are a distillation of other people’s great ideas. And like all great ideas, you can put them to use for yourself on your own.

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Jan 11 2011

David Julian: Strange Beauty

Category: AfterCapture & Rangefinder Articles, PhotographersEthan G. Salwen @ 8:55 am

AfterCapture Blog_110111_David Julian_Strange Beauty_1More than once during our three long, intriguing conversations, David Julian apologized for his life not making sense — in a nice, neat linear sort of way. I was interviewing him for “Strange Beauty,” a profile on Julian I penned for AfterCapture. Julian’s apologies were unnecessary. An artist’s life is never easy to distill into clean, clear chronologies, even if that’s what writers attempt to do when we write profiles.

Julian is a photographer, illustrator, sculptor and educator, and his website is a joy to view — especially if you compare the overlapping themes between his fine art photography and his commercial illustrations.

At any one time, Julian is engaged in so many projects using so many types of media for so many clients that I could understand why he apologized for “not being easy to define.” However, by the time I finished “Strange Beauty” it seemed clear to me that throughout Julian’s evolution as a visual artist and educator it is possible to identify a very clear, very consistent thread: his desire to understand himself and the world around him through a process — sometimes feverish, but always grounded — of constantly playing with new techniques and visual media.

AfterCapture Blog_110111_David Julian_Strange Beauty_2“I can now work almost as fast as I can think,” Julian told me of his love of electronic imaging. A master of Photoshop compositing, glancing at Julian’s work is likely to make one think that he’s all about composting, in a modern, technical sense. But Julian has been compositing materials since early childhood, pasting newspaper clippings onto pieces of glass long before he picked up a camera. Yes, Julian continues to thrive with an exploratory use of layers in Photoshop. But ultimately, Julian is concerned about the ideas behind his composites — and his straight captures.

Julian’s idea-driven artistic exploration is clearly illustrated by “Taken From The Heart,” the body of fine art photography he produced in New Orleans in the aftermath of Hurricane Katrina. Photographically, these are straight images. Intellectually and emotionally they are anything but straight.

My profile about Julian opens. . .

“What struck me was as I was walking through this wasteland is that of all of these things—these personal objects dangling in trees—were lost,” David Julian recalls. “They were all tied to people who could not reconnect to them.” It was December 2005, and Julian, a commercial and editorial photo illustrator, fine art photographer and educator, was making his way through the devastation Hurricane Katrina wrought upon New Orleans. Using his camera both to explore, and to try to understand a landscape that overwhelmed his senses, Julian remembers thinking, “whatever had once been outside was forced inside, and what had been inside was now swept outside.”

To continue learn more about the World of David Julian, continue reading “Strange Beauty” by downloading the PDF file.

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Dec 02 2010

Unpretentious Jane Goodall by Stewart Cohen

Category: AfterCapture & Rangefinder Articles, Photographers, ViewpointEthan G. Salwen @ 5:35 pm

“How naïve I was,” Jane Goodall recalls in Through the Window, going on to share:

As I had not had an undergraduate science education I didn’t realise that animals were not supposed to have personalities, or to think, or to feel emotions or pain . . . Not knowing, I freely made use of all those forbidden terms and concepts in my initial attempts to describe, to the best of my ability, the amazing things I had observed at Gombe.

AfterCapture-Blog_101202_Goodall_Cohen

When I read this last night it made me think of the portrait of Goodall that Stewart Cohen made for his book Identity.

I was reading Matt Ridley’s The Agile Gene, in which Ridley notes that, “Goodall’s anthropomorphism had driven a stake through the heart of human exceptionalism.” This is important to Ridly’s notion, when comparing human beings to “lesser animals,” that:

There is no exact parallel to the human scheme. But in the animal kingdom, there is nothing exceptional in being unique. Every species is unique.

AfterCapture Blog_101007_Stewart Cohen Identity_1This made me think of another one of Cohen’s Identity subjects, Erik “Lizardman” Sprague, who in the book shares: “I generally find the claim of being unique to be rather trite since we are all by nature individuals and thus unique.” That’s nice sentiment coming from a guy who has filed his teeth to points and tattooed green scales on his face. It also seems to speak to perfectly to Cohen’s approach to Identity, and so I used it in the opening of my article reporting on his project.

Identity Beyond Symbolism

In his simple, black-and-white portrait of Goodall Cohen has included a blatant visual reference to the concept of evolution. There Goodall is, sitting in Continue reading “Unpretentious Jane Goodall by Stewart Cohen”

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Oct 11 2010

DigitalRetouch Indicted For Killing Super Models

Category: AfterCapture & Rangefinder Articles, The IndustryEthan G. Salwen @ 9:20 am

AfterCapture_101011_DigitalRetouch_1Actually, no indictment is needed. For one thing, the killing is figurative. More important, DigitalRetouch takes full, gleeful credit for what they have done. All of this I explain fully in an article for the last issue of AfterCapture. In “Transforming Celebrities Into Super Models,” I share the story of how fashion photographers Andrew Matusik and Stewart Price teamed up in 2004 to join the ranks of the elite retouching forces that are ensuring that regular-ole-looking celebrities have nothing to fear from would-be super models.

“If it doesn’t look like we did anything, then we did our job,” Matusik told me, which might seem like an obvious comment about retouching, but which Matusik says is a lesson that many photographers still need to learn. In the article I note that Matusik “believes strongly that any specific techniques are far less important than a retoucher thinking like a photographer and seeing like an artist.”

AfterCapture_101011_DigitalRetouch_2“Transforming Celebrities” was a great assignment. I had already written an article about Matusik for Rangefinder, and I really digged his work, attitude and perspectives. This piece gave me a chance to meet Price, and to learn about the ins and outs of retouching without getting into the ins and outs of specific techniques. Naively, I hadn’t realized there would be so much meat to the critical subject of retouching, and I appreciated the chance to learn and share.

If you are interested in retouching — for relatively light skin correction the most complex composting, of which Matusik is a unique master — you’ll likely enjoy “Transforming Celebrities.”

Excerpt on the Killing

“We contributed to the death of the supermodel,” says Matusik, referring specifically to DigitalRetouch as well as excellent retouchers throughout the industry. “Fashion magazines would always feature models on their covers. Models are freaks of nature—skinny, perfect skin, unusual symmetry.” He explains that Continue reading “DigitalRetouch Indicted For Killing Super Models”

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Jul 31 2010

On Sorting Diverse File Formats — Simple Version

AfterCapture Blog_100730_Sorting Files_1We’re all shooting multiple file formats with multiple cameras. Even when photographing with only one camera we can easily end up with: Raws, Raw + JPEGs, JPEGs (only), and movie files. Yikes.

If you’re photographing with two (or more) cameras, super yikes — when it comes to efficient workflow, for archiving and processing.

Actually, there are some simple solutions.

For my last AfterCapture column, I provide some solutions. For “Sorting Out Diverse File Formats” I turned to Richard Anderson for advice, who applied dpBestflow.org knowledge to a real-life workflow dilemma I was facing. The article is valuable, but to be honest, the most pertinent advice might have gotten lost in the shuffle.

The bottom line, most important concepts you should consider for dealing with multiple file formats in your workflow are these:

• Separate each different file format into its own folder. Anderson explains that this is helpful because each type of file will (likely) require different workflow processing steps.

• Name each archive folder with the same base name used for you image files. Anderson explains that this best practice is important for archive sanity (although he didn’t phrase it that way.)

• Bring images together in a cataloging program – for organizing, editing and outputting. Catalog programs rule! They don’t care if your images are separated into different folders. In cataloging software — such as Lightroom and Expression Media — you can bring them together, seamlessly organizing by file name, capture time or any other metadata.

If this sounds complex complex or confusing, these images will show you what I mean:

AfterCapture Blog_100730_Sorting Files_3

See how all my “100302″ captures are divided into “DNGs”, “Jpegs” and “Movies”?

AfterCapture Blog_100730_Sorting Files_4

See how there is a gap between DNG 0174 and 0179?

AfterCapture Blog_100730_Sorting Files_5

No problem! Files 0175 through 0178 are JPEGs and, as you can see, they are in their own folder.

Just because these DNGs and JPEGs are in separate folders, they all come together seamlessly in my Expression Media catalog. If you are over 18 and don’t have a weak stomach, you can see an example here: Continue reading “On Sorting Diverse File Formats — Simple Version”

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Jul 16 2010

The Salvos Learn to Drive

Category: AfterCapture & Rangefinder Articles, PhotographersEthan G. Salwen @ 3:21 pm
Vero o Falso?

Vero o Falso?

“It’s the hardest thing I’ve ever done,” Suzanne Salvo told me during a great chat on Wednesday. She was laughing but speaking in earnest regarding the difficulties of passing the Italian drivers license exam. Given the utterly perplexing diagrams she posted in a hilarious post on her fantastic blog the other day, I can see why the test would be so hard. Still, I can’t really believe it’s the hardest thing she’s ever done. (See Bolivian jungles below.)

For his part, Chris Salvo (the amazing lens behind the husband and wife team of Salvo Photography) still hasn’t passed the driving portion of the test. Given that the guy has been driving for three decades now, I had to make fun of him, but Suzanne, with good humor, explained that the driving classes are mandatory and you have to pay for them and so, um. . .

Here in Buenos Aires we call it a “coima,” which usually doesn’t translate to “bribe” in the strictest, harshest sense, but can often seem more like “creative money earning.” Sounds like it might be similar in Italy, which makes sense, consider how Argentines are often referred to as “Spanish-speaking Italians.”

In any case, Chris, who I Continue reading “The Salvos Learn to Drive”

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