Jul 14 2010

Wide, Medium and Close – The Key to Crafting Cool Videos

Category: Creative Process, In-Camera Techniques, Multimedia & VideoEthan G. Salwen @ 3:24 pm

“When capturing motion and stills for use in multimedia it is essential to record all subjects in wide, medium and close-up shots,” Mary Lynn Price told me recently. As a video journalist focusing on “one-man-band” reporting, Price uses all three perspectives to carefully construct rich reporting experiences. One great example is her “Conserving Shackleton’s Historic Hut in Antarctica,” which she produced in 2008 for “Women Working in Antarctica.”

“The wide shot is the establishing shot, the medium shot clearly shows the subject, and the close-ups give us the ‘wow’ factor,” Price explains. She uses all of these to her storytelling advantage throughout “Shackleton’s Historic Hut.”

Even though it’s only five minutes, “Shackleton’s Historic Hut” asks a lot from Web viewers with short, fickle attention spans. Price holds our interest by presenting as much information as many, slower-paced TV documentaries would in a half hour.

Not only do get to know three different Continue reading “Wide, Medium and Close – The Key to Crafting Cool Videos”

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