Philip Kuruvita has a thing or three to teach us about the creative AND financial rewards of working almost exclusively in black & white. Such lessons are invaluable now that clients of every ilk are steadily gaining interest in B&W imagery.
Maybe “hunger” is a better word than “interest.” There are few wedding couples and portrait customers that do not want at least a few B&W images. It’s quite typical for entire ad campaigns to be “shot” in B&W. And of course, the hybrid B&W/color images with almost surreal blending of hues and tonality are becoming a staple in the ad world.
Of course, RAW files allow photographers to easily produce images in color, B&W and a multitude of B&W-color hybrids from one capture. So it’s not surprising that Continue reading “Finding Creative and Financial Rewards in Black & White”