In my last post I offered resources for thinking about maintaining a blog in a fresh, innovative way to help you get the most out of this unprecedentedly powerful media for marketing your services. Now, let’s turn to some practical strategies that I gleaned from interviews with more than a dozen photographer power bloggers.
Personal, Creative Freedom with Clear Business Goals in Mind
What distinguishes the photographers I interviewed from the average, aint-this-fun! bloggers is that they are all very aware of the business value of their blogging efforts. In short, they know they are blogging for potential clients as well family, friends and fans. Yet every one of them insisted that this focused marketing did not require a major effort. They all said if you are not having fun, there’s something wrong with your blogging.
This is the secret of power blogging for photographers: Finding a way to enjoy yourself in a relaxed, unfettered way — a break from regular chores and obligations! — but with an eye on Continue reading “Practical Strategies for Power Blogging”