Feb 04 2011

Better Blog Writing: Let Copyblogger Be Your Coach

Category: Business & MarketingEthan G. Salwen @ 4:01 am

AfterCapture Blog_110204_Copyblogger_1-1Blogging is a no where near as easy as taking great snap snots with a Canon S95.

The biggest blogging hurdle most photographers face is the four-letter word called “writing.” Most photographers find writing for publication difficult and scary. And blogging is publishing.

Don’t get me wrong. The technology of blogging is easy — just click “Publish.” And blogging just for fun — posting those vacation pics for folks back home — aint hard. But if you are photographer blogging in connection with professional efforts, you will likely face unexpected challenges, even if you’re mainly out to have fun.

No doubt you’ve heard that writing a blog post is as easy as writing an email. Hah! Good blogging requires approaching writing thoughtfully and, dang-it!, you don’t have a personal blog writing coach. What to do?

AfterCapture Blog_110204_Copyblogger_2Sign Up for a Daily Dose of Copyblogger

I always recommend that photographers jumping into (or stuck in) the blogosphere sign up for the daily email from Copyblogger. A premiere resource for crafting blog content, Copyblogger will dish you up fantastic writing tips, from how to manage writer’s block to how to write in an SEO-friendly manner.

Three Posts that Prove Copyblogger’s Is a Great Writing Coach:

11 Smart Tips for Brilliant Writing

Four Steps to Finding Your Ideal Writing Voice

7 Tips for an Authentic and Productive Writing Process.

Picking and Chosing from a Mixed Bag

Be warned: lots of the material published on Copyblogger is not geared for photographers trying to build a fan base. One content theme relates to making direct sales online, like 101 Ways to Make More Sales Online, and this likely won’t be of interest.

Some Copyblogger content will fascinate some photographers and bore others, like 50 Can’t-Fail Techniques for Finding Great Blog Topics.

This is why I suggest signing up for the email. More often than not you will want to just hit “Delete” and get on with your day. But every week or three Copyblogger will dish you up a gem that will improve your blog posts, which will make your professional blogging more successful and enjoyable, if not easy. Your professional focus your blogging voice and effort and your understanding of how to better project your presence into the blogosphere.

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Oct 16 2009

The Pain of Migrating

Category: ViewpointEthan G. Salwen @ 7:39 pm
Sheets and sheets of paper were needed to track text, image and link migration.

I used sheets and sheets of paper to track text, image and link migration. So un-Web 2.0.

Where have you been? What’s up with your blog? Um, could we get some new freakin’ posts!?

This is the spirit of comments and emails I have been receiving about this blog, and I can understand why. I have committed a major blogging sin by letting this AfterCapture blog seem to fall into disrepair, allowing you to think — gasp! — that it might have even met an untimely death.

Not good. Not good at all.

Luckily, the Blogosphere is a forgiving place, and the best way Continue reading “The Pain of Migrating”

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Jun 24 2009

SEO on Steroids: A Web of Blogs

Category: Business & MarketingEthan G. Salwen @ 11:42 am

ACMF_NG_082I bet you a hundred bucks if you run a search using the words “las vegas headshots,” the number one result will be the blog of photographer Wayne Wallace, who, um, is based in Las Vegas, Nevada. He does shoot headshots but his range is much greater, covering fashion, editorial and commercial as well. And if you run searches for these services in the LV area, Wallace keeps popping up. What’s going on?

What’s going on is that Wallace has a background in computers and marketing and so when he broke into photography a few years ago Continue reading “SEO on Steroids: A Web of Blogs”

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Feb 16 2009

A Blogging Book To Avoid

Category: Books, Technology InsightsEthan G. Salwen @ 11:47 am

ACMF_NG_017I try to avoid writing reviews of books I don’t deem worthy of reading. But I feel that it is important to steer you away from Scott McNulty’s “Building a WordPress Blog People Want To Read.”

McNulty is one of the few people actually earning a living blogging, and he is certainly an expert on the topic, having a wealth of information to share. But that wealth is not shared well in “Building a WordPress Blog.” The book definitely contains valuable tidbits, but this information is Continue reading “A Blogging Book To Avoid”

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May 14 2008

Power Blogging: A Professional Photographers Best Friend

Category: Business & Marketing, ViewpointEthan G. Salwen @ 7:09 am

ACMF_080514_1How’s your blogging going these days? Are you having fun? Are you finding new ways to express your photographic creativity? And most important from a business standpoint, are you impressing potential clients and landing more jobs? If not, read on for a little help with Power Blogging 101.

“I blog, therefore I am,” Suzanne Salvo told me when I interviewed her for “Enter the Blogoshere,” an AfterCapture article that highlighted the blog-o-thinking of three photographers who jumped on the blog bandwagon with particularly adept insight into the marketing potential of blogs.

Continue reading “Power Blogging: A Professional Photographers Best Friend”

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