I often hear successful—and satisfied— photographers say that it is critical that photographers are as interested in their subject matter as they are in making images. These same pros say that the smartest business strategy is the path of least resistance: Focus on passion.
I was reminded of this while reading about photographer Jeff Farrell. In a June/July 2007 AfterCapture article profiling Farrell, writer and photographer Peter Kotsinadelis explains that one reason Farrell is having incredible success is because he provides art direction and graphic design services in addition to his photography.
However, Kostinadelis makes it clear that the foundation of Farrell’s success is his love of everything related to the casino industry, which is the market he serves through his Outpost Productions. Farrell told Kostinadelis: “It always felt like a magical world when I was inside those places—an endless visual buffet.”
