Thousands of people have told me that they would love to be a professional photographer. Very, very few ever will be.
As you well know, the reason that few photographer hopefuls will ever become professionals is because the competition is stiffer than stiff and, um, it’s not that hard to make good images.
Of course, it’s not so simple to make good images consistently, and to do so on-demand and in a way that meets the exacting needs of various clients. It’s not so simple at all. But it’s still very doable. And this is why today’s photographers need to get beyond highlighting their image making skills.
Who cares if you have a stunning portfolio? So you make good images. It’s not that important. It’s a little important. But what’s important — and I mean really, really important — is what is your winning difference.
“What’s your winning difference?” I love this question, and it comes to me from reading Sonia Simone’s great Coppyblogger post titled, “Take 15 Minutes to Find Your Winning Difference.”
She jumps right in with this great start:
“The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.” Continue reading “What’s Your Winning Difference?”