Even successful pros need to continually refine and define their style. Scott Mc Kiernan, founder and CEO of ZUMA Press, provides a good insight on how to do so. When I was speaking with Mc Kiernan a couple months back, I asked him what advice he would give to photographers starting out in the biz. I was struck by how his simple advice rang true for photographers at all levels of professional success.
“I would start out by thinking what I really care about in photography,” Mc Kiernan told me. “If it’s travel, I would look at who’s doing the best travel photography.” This makes sense, of course, and can be applied to wedding Continue reading “A Simple Strategy for Refining Style”