Feb 09 2011

FCE = 40D = Buy Final Cut Express

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 9:12 am

If you work on a Mac and don’t have Apple’s Final Cut Pro (FCP) ($1,000) or Adobe Premiere ($800), please buy Apple’s Final Cut Express ($200) — as soon as you can.

Note: If you have any of these programs, or have a professional-level editing application installed on your PC — like Premiere — please stop reading.)

Note: If you are currently loving (or hating) Apple’s iMovie, definitely keep reading

Final Cut Express is 2.3 million times more powerful than iMovie, and working in it will teach you Final Cut Pro. Just buy it!

Final Cut Express is 2.3 million times more powerful than iMovie, and it will teach you Final Cut Pro. Just buy it!

On Photographers and Video Editing

In 2011, if  you are a serious photographer you are getting involved in creating motion content, whether you want to or not. I’m presuming you want to, and so sooner-than-later you will likely end up working with a high-end video editing program, like Final Cut Pro or Adobe Premier. Or as a director or producer, you be overseeing people working in such programs, so you’ll want to have an understanding of them.

Career issues aside, you will want to at least have the editing skills of your clients, such as Mac users using iMovie like gangbusters to produce home movies of all manner.

The Limitations of iMovie

When researching “Adventures in Motion,” a number of photographers tole me:

• The tools don’t matter — it’s about the story.

• Start out simple — use a program like iMovie, at first.

This is totally true, and I made a ton of little movie projects in iMovie, like “Milonga de Sal y Pimenta.” I had a blast, I learned a lot, but then I got totally stuck.

I won’t bore you with the technical limitations of iMovie, but trust me, they are very real, very frustrating. iMovie is geared to be so lighthearted that you just can’t force it to be serious. In iMovie I couldn’t even make a this simple movie or even this quick experiment.

For serious photographers, one of the biggest downfalls of iMovie is that it keeps you from progressing into the more complex aspects of editing that — actually — are very basic.

“FCE = 40D” Explained

The working title for this post was “Final Cut Express Rocks!” but I decided to go more cryptic, with “FCE = 40D,” which is shorthand for this non-techie analogy of why you should buy FCE:

Final Cut Express is exactly like the the Canon 40D, if you are currently working with a Canon ELPH point-and-shoot.

Think of it this way: You are making great images with your easy-to-use ELPH (iMovie), but you want to get more serious about your photography. So you realize it’s time to buy the Canon 5D Mark II (Final Cut Pro). However, even if you do have the extra $800 bucks for the 5D, the fact of the matter is that it’s overkill. What you need is is a used Canon 40D! (Final Cut Express)

Besides the fact that the 5D is video-enabled (which will actually distract you from learning SLR basics), from the point of view of still photography fundamentals, the 40D and the 5D are the same camera. They really are. There are tons of things you can do with the 40D that you can’t do with the ELPH, but there is nothing in still photography you can do with the 5D that you can’t do with the 40D.

So it is with Final Cut Express. If you working in iMovie, upgrade to FCE as soon as you can. From your point of view, it will just like working in Final Cut Pro — overwhelming and exciting.

My (Stupid) FCE Quandary

After I got held back by iMovie, I began a long, nueratic process of trying to compare FCP and FCE, not wanting Continue reading “FCE = 40D = Buy Final Cut Express”

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Aug 26 2010

Final Cut Express Newbie – Take Two – Very Basic B-Roll

Category: Creative Process, Multimedia & VideoEthan G. Salwen @ 7:58 am

Not only can you see one of the rooms in my home in Argentina in this video editing test but, gasp!, you can also see that I’ve actually figured out how to edit b-roll on top of one video/audio take. (”A-roll”?) The inability to perform this incredibly basic editing function in iMovie is what made me finally decide to buy Final Cut Express.

The reason I’m sharing this video with you (as I did my FCE compression test) is the same reason I’m posting these down-and-dirty experiments to YouTube: to help me get over my fear of new technologies, specifically in the realm of multimedia editing.

I over think way too much and often get stuck deep in the creative-technology mud. This time around I was about to get stuck with FCE, which looks like Final Cut Pro to me, and which made me want to crawl back to iMovie. I realized I could think and think and even practice and practice, but never make any substantial headway. What was called for was learning by engaging in quick, learn-one-skill projects and publishing them.

Sure, my tendency is to only share polished work, and sharing crappy experiments makes me go “gulp” in a very real way. What if someone actually sees this???

Yeah, what would happen? Nothing, I suppose, but thee real point is that I’ve noticed that photographers who share their experiments in a public manner advance much more quickly than those us who get stuck — over thinking and not creating, publishing, learning and moving forward.

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Aug 24 2010

How to Compress Final Cut Express Movies for YouTube

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 1:56 pm

Looking for step-by-step instructions for prepping (i.e. compressing) HD video files from Final Cut Express for YouTube? If so, you’ll find the answers you need in this great video tutorial by BIGlittleBROTHER. Very friendly, super informative and, apparently, works for iMovie ‘08 projects as well.

I have to give a super BIG thanks to BIGlittleBROTHER for this one! He really helped me get rolling with Final Cut Express (see last post), and his approach to explaining allowed me to adapt his methods to suite my specific needs.

No wonder his tutorial has gotten 46 thousand views!

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Aug 23 2010

Final Cut Express Newbie – Take One – Video Compression for YouTube

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 11:39 am

After all my worrying, I finally buy Final Cut Express and to my virgin eyes the program looks just like Final Cut Pro — totally intimidating! To get beyond this I force myself to avoid all the possibilities and think about the most basic task I want to accomplish. Answer: Upload video footage from my Canon G9 to YouTube.

This past weekend I grabbed my G9 and pretty quickly had this:

Clearly this sucks. Horrible compression from hell. Worse than “dumb” iMovie would help me produce. However, I have succeeded in getting the footage in and out of FCE and on YouTube fast, and that was the point.

For “Take II” (below) I referred to a FCE tutorial on Lynda.com, and found some help on how/where to compress for broadband, getting this:

Not bad at all, but I wanted to see if I could find better, “ideal” settings I could use.

I found clear, awesome instructions on best HD compression for YouTube in Final Cut Express/iMovie from BIGlittleBROTHER in his awesome YouTube tutorial. I wasn’t shooting HD, but I thought I’d give it a try, and got “Take III”: Continue reading “Final Cut Express Newbie – Take One – Video Compression for YouTube”

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Aug 19 2010

Finally Going with Final Cut Express. Right Move?

Category: Multimedia & Video, Technology InsightsEthan G. Salwen @ 7:21 pm

AC_Blog_100819_Final Cut Express_1I finally decided to go with Final Cut Express 4 as my primary multimedia and video editing software after way too much thinking about it. I spent the $200 and a friend smuggled the program into the country for me a couple weeks back. (It would have cost twice as much locally, and might have been in Spanish.) In retrospect, I can’t believe I have spent so many months thinking about which video editing software to to use, grinding my teeth over the $200 cost of Final Cut Express (FCE), not at all sure if it would do all that I want.

I’ve been using iMovie (post version 6) exclusively for more than a year-and-a-half, and the program began to frustrate me almost immediately. iMovie is certainly simple but using it has felt like trying to edit with handcuffs on. I quickly found there were certain things — seemingly very basic things — that I simply could not do. (I was disheartened to read many reviews that said that the “improvements” to iMovie made the program much worse than version 6.)

However, I reminded myself that I was learning basic editing and producing pieces that were making friends and family laugh, and I couldn’t justify the expense of Final Cut Pro ($800) or Adobe Premiere ($800).

Final Cut Pro Wary

Even if I had the cash for Final Cut Pro, I’m not sure I would have shelled it out. Everyone says the FCP learning curve makes learning Photoshop seem like a breeze. About a year ago I had the opportunity to play around with Final Cut Pro on a friend’s machine and the experience left me shell shocked — completely intimidated. I didn’t feel like my hands were handcuffed; I felt like I had no hands. I just couldn’t do anything.

I was starting to appreciate the benefits of iMovie, but I really needed to advance, but I held off buying, obsessing about FCE’s functionality.

What’s Wrong with FCE?

Upgrading to FCE would seem to be a no-brainer, but I found lots of Continue reading “Finally Going with Final Cut Express. Right Move?”

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