Dec 23 2010

Walk More Slowly and Listen

Category: Creative Process, ViewpointEthan G. Salwen @ 7:11 pm

I received David Julian’s email holiday card today, and I really enjoyed the sentiment, gently asking me to “walk more slowly and listen.” A photographer, illustrator, sculptor and educator who exudes a contagious sense of Artist as Explorer, Julian’s sentiment seems just right for the coming year. So many of us are trying to run faster, make more images, figure out. . .

Whoa!

Walk more slowly and listen more carefully. This is definitely something I would like to do more of. And I find it encouraging that as I look back on 2010, I can think of number of photographers who have mentioned the critical importance of putting down the camera, listening, reading, experiencing the natural world, getting to know their subjects better.

Ian Shive and Stewart Cohen come to mind, but there have been many others. Like David Julian, they all make wonderful images and are wonderful to listen to, so they must be on to something.

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Oct 20 2010

Using Multimedia to Sell Yourself (Not Your Images)

Category: Business & Marketing, Multimedia & VideoEthan G. Salwen @ 3:16 pm

“You need to tell them who you are,” Lauren M. Rabaino suggests in her post yesterday at 10,000 Words, in which she is highlighting the importance of applying multimedia skills in non-multimedia jobs. Here, she is specifically talking about the importance of entrepreneurs (read: all photographers) selling themselves to clients with multimedia storytelling.

Photographers are doing an amazing job at harnessing multimedia to highlight their work, but how many (and how creatively?) are photographers using multimedia to sell themselves — entrepreneurial style?

Here are four example of photographers using multimedia to help sell themselves to potential clients. What’s cool is that this self-promotion was either an after thought (#1) or not a thought at all (#2, #3 and #4), but all do the trick — meeting the 2.0 reality of potential clients wanting to identify a cool, like-minded image maker to work with, not just someone who makes cool images.

#1. This video features Ian Shive:

Amazing multimedia, wonderfully highlights his work, but also really shows you want this guy is about. Not surprisingly, he’s told me that he’s gotten amazing attention (and business) from this series.

#2. This video features Gail Mooney:

Amazing multimedia journalism, this is just a rough that Mooney quickly slapped together after her travels for “Opening Our Eyes.” Yes, it wonderfully teases us with the quality of her work (we want to see more!), but it also shows Mooney up close and personal — something you’d never see in a portfolio-only piece. Mooney has told me that every time she has shown this teaser she gets amazing interest in her project, and that her viewers are most interested in what she has to say on camera.

#3. This video features Peter Krogh:

OK, this is not amazing multimedia, nor does it seem to be a super sales device, but I actually think it is. In this world of 2.0 sharing, we get to see super photo nerdy Krogh in a less photo-nerdy moment, sharing a bit of his life, showing us who he is, helping us imagine him out camping in his van, letting us know that Zippy Lives!

#4. This video features Mary Lynn Price:

If you can make a fun, excellent, educational multimedia piece that features you, and starts off you with you mostly naked, well. . . I think you’re doing a great self promotion sales job, even if wasn’t your intention.

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Oct 15 2010

The Hybrid “DSLR” — One Camera Type With Many Names

Category: Multimedia & Video, Technology Insights, ViewpointEthan G. Salwen @ 5:26 pm

AfterCapture Blog_101015_DSLR Naming 2_1Silly me! There I thought that a DSLR that captures video must have one simple, standard name, and that I just didn’t know what it is. Thus my post on the topic in which I look at the overlapping use of “HDSLR,” “HD DSLR” and “DSLR video.” The comments I received from a number of savvy photographers made it clear that one simple, standard name does not exist, and that it might be better that way, at least for now.

Tony Wu wrote that “The discussion/debate never crossed my mind,” and he isn’t too worried about the question. Eric Chen wrote that the question is an “outdated discussion,” as nearly every DSLR captures video, and “it would be suicide for someone to produce a new SLR that isn’t ‘D’ or ‘HD’ or ‘ViD.’” His suggestion: “Drop the silly prefixes! I just use ‘SLR.’”

Ian Shive seems to agree about dropping prefixes, except to perhaps add an “F” to film SLRS — as in FSLR — and thereby making it clear that an SLR that is called an SLR is really a DSLR. Interesting idea.

“Let’s call it what it is; a VSLR,” wrote Ralph Clevenger. “A video single lens reflex camera, or video-capable single lens reflex.” Not only does this make the most sense, Clevenger believes, but he also notes that it rolls of the tongue real nice. In an email to me said that Brooks Institute, where he teaches, will be adopting this name. The VSLR. It does roll off the tongue nicely, and Clevenger makes good sense, but could there be a risk to insisting (as I was) that there must be one label when one label does not exist?

Richard Anderson (who likes “DSLR” and thinks, like Richard Harrington and PhotoCineNews, that it is best to simply talk about “DSLR video”, for clarity and avoiding additional prefixes) points out that “When it comes to terminology, there is no single George Bush-like ‘decider’”, and notes that “as soon as DP Review starts a forum called ‘HDSLR’ or ‘Video SLR,’ then the term will start to congeal.”

Before “It” Congeals

It seems clear that sooner than later all photographers (not working with antiques) will be using SLRs that are DSLRs and that all DSLRs will capture video and sound. Therefore, it seems possible (and sensible?) that SLRs that happen to be D (or V or H or HD) will come to be know simply as SLRs. This would be nice. But, of cousre, another term might congeal as a set standard. Who knows, but in the meantime I suggest:

#1: Don’t think about this topic as much as I have! As Gail Mooney puts it: “I’m much more interested in what the camera does [sic] than what it’s called.” In other words, she’s using her DSLR (or whatever it’s called) rather than debating about what to call it. Good for her!

#2: Consider what name makes sense to you, and stick by it. I still believe that professionalism and calling things by their best names go hand and hand. With this post and my previous one on this topic you are more than equipped to make a quick, intelligent naming decision for yourself.

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Sep 23 2010

Adventures in Motion — The Article

ACBlog_100900_adventures_in_motion_salwen_currents_fall2010“The ability to easily distribute video to a worldwide audience via the web is the third factor that has dramatically opened up possibilities in motion for still photographers,” I write in “Adventures in Motion: Nature photographers get serious about capturing video and producing multimedia.” Factor One, I explain, is that hi-def digital video capture has recently become so affordable. Even more critical, Factor Two occurred “in the late 1990s when professional video editing software began to run on the same computers photographers used for their digital still photography.” With this brief historical background, in “Adventures in Motion,” which I wrote for NANPA’s Currents magazine, I dive into a deeply-researched piece in which I attempt to inspire photographers to embrace multimedia and video, and to provide some fundamental advice for doing so smartly.

To get a taste of the scope of “Adventures in Motion,” check out the article’s subheads: “New Frontiers in Video Capture, Editing and Distribution,” “Proceed with Excitement and Respect,” “Having Fun and Learning By Sharing,” “Understanding New Paradigms in Publishing,” “Taking On Video Editing One Step at a Time,” “Listen Up: Sound Is King,” “It’s All About the Story,” and “Beyond the Million-Dollar Question.”

Sounds like good stuff, no? Well, if I succeed with “Adventures in Motion,” it is because I was able to bring to life the experiences the visionary, multimedia-embracing nature photographers who informed this piece: Rob Sheppard, Eric Cheng, Ian Shive, Tony Wu, Ralph Clevenger and Mary Lynn Price.

I deeply thank all of these photographers. During hours of interviews, each one shared their unique perspectives with passion and patience. They also provided invaluable feedback on drafts of the article. While their experiences differ, I was pleased to discover that they are all very much on the same page in terms of what matters for still photographers moving into motion.

Currents’ editor Niki Barrie is the unsung hero behind “Adventures in Motion.” Not only did she assign the article, but she performed some major hand-holding as I worked to refine my mess of a first draft from more than 10,000 words down to less than 4,000. Thanks, Niki!

Check It Out! — A Resource Worth Sharing With Colleagues?

I encourage you to give “Adventures in Motion” a read. Even if you well beyond “newbie” status in your adventures in motion, my hope is that you will find a resource worth sharing with colleagues.

Sooooooo?

I know you’re the opinionated type, so please share your opinionated response to “Adventures in Motion” — in a comment below. More than “Good job!” or “That sucked!”, I encourage you to enter the dialog with your experiences. Expand on what I got right, correct what I got wrong, share any critical advice I left out, pose a question that was raised, or respond to any questions raised below.

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Aug 10 2010

Working for Human Rights Watch – Multimedia Style

Category: Business & Marketing, In-Camera Techniques, ViewpointEthan G. Salwen @ 10:39 am

AC_Blog_100810_Human Rights Watch_1Human Rights Watch held a press conference in Buenos Aires today to drum up interest in their latest report: “Illusions of Care: Lack of Accountability for Reproductive Rights in Argentina.” I’m pleased to announce the cover image of the report was made by yours truly. It was great to put my photography to work for HRW. It’s even greater that it’s a relationship that has just begun. The next phase will involve my making for them a multimedia production, a topic about which I have been writing so much lately. (In fact, my writing led directly to this job, which is very cool and which I will explain below.)

For the “Illusions of Care” cover I was charged with making an image that spoke to the report’s theme — roadblocks to better reproductive health care for women and girls in Argentina. I could not show the identity of anyone I photographed, unless I obtained a model release, and so I focused on a graffiti-filled hallway in the maternity ward at Hospital Alvarez in Buenos Aires. (The graffiti “Aca nacio” features prominently in the image. “Born here” in Spanish.)

Actually, I was able to get model releases from a number of women I photographed. And some of these images show the women with distressed expressions that might have made a more powerful cover image. However, using one of these images for “Illusions of Care” would have been disingenuous, to say the least. The care at Alvarez maternity ward is excellent. The women’s expressions were the result of them being in various stages of labor.

Although many of the images I made at Alvarez were not right for the report cover, I’ll likely be able to use some in the multimedia project I am now working on for HRW.

Building Trust Was Key

A couple months back Marianne Møllman, the author of “Illusions of Care, contacted me to see if I might be able to make a cover image for the report. I told her I was Continue reading “Working for Human Rights Watch – Multimedia Style”

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Aug 06 2010

Still Images Are Like Mt. Rushmore, Videos Are Like the Bubonic Plague

Category: Business & Marketing, The Industry, ViewpointEthan G. Salwen @ 2:54 pm

AfterCapture Blog_100806_Viral Photos_aIn the world of new media, still images are like solid, immovable monuments, while videos are like fluid, unstoppable viruses. Given the fact that most of us want our images and ideas to “go viral,” understanding this concept is critical.

I have a lot to say on this topic, but for this first post directly speaking to the strange paradoxical way in which — in the world of the Internet — still images are like Mt. Rushmore and videos are like the bubonic plague, I will simply offer an illustration of the concept.

Let’s start with the little, uncredited thumbnail you see to your upper right. I stole this image from a photographers Web site, I give him/her no credit and I provide no hyperlink back to his/her site. This kind of screen-grab stealing and usage happens 3.4 million times a second, and it’s totally illegal.

Below you see a bigger version of the same image. Now I will tell you it was made by Ian Shive. You will note that I’ve added his copyright stamp, and if you click on the image you’ll see that I’ve created a hyperlink to his site. Further, I will tell you that Ian Shive is a wonderful photographer, a great guy and that you should definitely check out his site and use his services. The fact that I’ve done all this does not change the fact that I what I have done is totally illegal. I have stolen this image from Shive’s Web site, broken copyright law and abused Shive’s right to control his intellectual property. I just can do this with a still image without breaking the rules.

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Now, I’m going to post the five-minute episode one of “Wild Exposure with Ian Shive”, a video hosted on Vimeo.com. This multimedia production by Shive and Russell Chadwick features stunning video by Chadwick, amazing still images by Shive, an original musical score the team had commissioned, and yes, you got it: the same photograph that I already stole twice in writing this post.

Not only am I legally allowed to share this video, I am encouraged to do so by Shive, who enabled the “Embed” button, allowing me to post this video directly into my post. And there is no stipulation that I have to say wonderful things about Shive, or provide a link back to his main Web site. In fact, I’m free to host this video on my “The World’s Shittiest Videos” Web site, and even if this really irritates Shive, there’s very little he can do about it.

While it’s impossible to move Mt. Rushmore, powerful viruses have a way of a way of moving with wonderful, unstoppable speed.

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Jun 14 2010

Rob Sheppard Sheds Light on the Natural Value of Video

Category: Multimedia & Video, Photographers, Photoshop & LightroomEthan G. Salwen @ 2:39 pm

“I love exploring the natural world,” Rob Sheppard shared with me enthusiastically when I interviewed him regarding the best ways photographers can approach video and multimedia. That was the same day I talked to Ian Shive and touched base with Tony Wu on the topic, and Sheppard’s comment about exploring nature was by way of explaining his openness to embracing video.

You see, for Sheppard, imaging technology — whether still, video or multimedia — is simply a means to an end. And for Sheppard, that end is about exploring nature, and then sharing his experiences with others.

If you’re not aware, Sheppard is a highly-respected nature photographer, writer, educator and the editor-at-large of “Outdoor Photographer.” He’s been helping educate still photographers for decades –30 books, hundreds of articles and seminars galore — and his intense focus on still imagery made his incredible enthusiasm take me by surprise. Silly, silly me.

Video for Life

During the hour we talked, Sheppard shared a wonderful breath of technical and creative insights. At the end of our call, I asked Sheppard what message he would like to share with nature photographers who might be hesitant about exploring the possibilities of video and multimedia. His beautiful response:

“To me, on a very personal level, nature is important. And I think nature needs our attention. People look at the natural world as place to extract things, but the entire natural world is part of a whole, and when we don’t respect nature it causes problems for nature, and for people as well. Continue reading “Rob Sheppard Sheds Light on the Natural Value of Video”

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Jun 02 2010

The Incredible Nature of Ian Shive

Category: Books, Business & Marketing, Multimedia & Video, PhotographersEthan G. Salwen @ 4:57 pm

AfterCapture Blog_100602_Shive_1“At the end of the day, your multimedia project is only as good as your story,” Ian Shive told me today during a fantastic interview. Both insightful and contagiously enthusiastic regarding the evolving possibilities in multimedia for still photographers, Shive is a 31-year-old nature photographer who turned pro only a few years ago — from a background in marketing major Hollywood motion pictures. Driven and focused, Shive is having tremendous success, recently publishing “The National Parks: Our American Landscape” and having launched Wild Collective, a full-service multimedia production company with partner, Russell Chadwick.

Shive’s portfolio is a strong, lush statement that speaks to his capacity to create top-notch nature imagery. However, to get a much better sense of who Shive is — and to gain inspiration for possibilities in leveraging still images in multimedia projects — watch “Wild Exposure with Ian Shive – Episode One – The Southwest.”

Created with Chadwick, the original idea behind “Wild Exposure” was to create a multimedia promo piece for “Our American Landscape.” The thing is, returning from their 28-day, 7,500-mile National Parks road trip, Shive says the team realized that Chadwick “had shot 36 hours of the most stunning footage you have ever seen in HD.” What to do?

Continue reading “The Incredible Nature of Ian Shive”

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