Aug 10 2010

Working for Human Rights Watch – Multimedia Style

Category: Business & Marketing, In-Camera Techniques, ViewpointEthan G. Salwen @ 10:39 am

AC_Blog_100810_Human Rights Watch_1Human Rights Watch held a press conference in Buenos Aires today to drum up interest in their latest report: “Illusions of Care: Lack of Accountability for Reproductive Rights in Argentina.” I’m pleased to announce the cover image of the report was made by yours truly. It was great to put my photography to work for HRW. It’s even greater that it’s a relationship that has just begun. The next phase will involve my making for them a multimedia production, a topic about which I have been writing so much lately. (In fact, my writing led directly to this job, which is very cool and which I will explain below.)

For the “Illusions of Care” cover I was charged with making an image that spoke to the report’s theme — roadblocks to better reproductive health care for women and girls in Argentina. I could not show the identity of anyone I photographed, unless I obtained a model release, and so I focused on a graffiti-filled hallway in the maternity ward at Hospital Alvarez in Buenos Aires. (The graffiti “Aca nacio” features prominently in the image. “Born here” in Spanish.)

Actually, I was able to get model releases from a number of women I photographed. And some of these images show the women with distressed expressions that might have made a more powerful cover image. However, using one of these images for “Illusions of Care” would have been disingenuous, to say the least. The care at Alvarez maternity ward is excellent. The women’s expressions were the result of them being in various stages of labor.

Although many of the images I made at Alvarez were not right for the report cover, I’ll likely be able to use some in the multimedia project I am now working on for HRW.

Building Trust Was Key

A couple months back Marianne Møllman, the author of “Illusions of Care, contacted me to see if I might be able to make a cover image for the report. I told her I was Continue reading “Working for Human Rights Watch – Multimedia Style”

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