Feb 02 2011

Illustration Is About Planning, Fine Art Is About Discovery

Category: AfterCapture & Rangefinder Articles, Creative ProcessEthan G. Salwen @ 2:22 pm

“Illustration is about planning, and fine art is about discovery,” David Julian told me when I interviewed him for “Strange Beauty.” What a great sentiment. Julian, a deeply curious artist who loves to experiment, explained that he must approach his commercial photo illustration assignments very differently than his personal fine art projects.

AfterCapture Blog_110202_David Julian_Transformation_1

For commericial illustration work — clients include SmartMoney, MacWorld, The Los Angeles Times and Microsoft — Julian must work fast and efficiently to reach a client’s goal: planning is key.

For fine art work — projects include “Taken From The Heart” and “Explorations” — Julian must let his imagination run free, digging up answers to questions that he has not even fully articulated: success is in the willingness to discover.

As Julian shared his different processes for creating a number of images, I realized — not surprisingly — that his commercial work depends on discovery as well as planning, and that his fine art requires planning as well as discovery.

Without an openness to discover, illustrations would fall flat. Without the ability to plan, fine art would never come into existence.

The Discovery (and Planning) of “Transformation”

In the same issue of AfterCapture for which I wrote “Strange Beauty,” I wrote the “What’s Inside?” column featuring Julian’s “Transformation,” a personal fine art image. Although Julian emphasized the very fluid, open-ended process of discovery that lead to “Transformation,” his process is testament to the fact that planning was critical to his success.

My “What’s Inside? David Julian: ‘Transformation’” article begins:

“Transformation.” This was the word running through David Julian’s mind as he left a creative support meeting of a group he founded with other artists in Seattle. The challenge: create an image based on this single word. When completed and added to Julian’s online portfolio, the image would be licensed for the book cover of Debra Lynne Katz’s book Extraordinary Psychic. “Transformation” is representative both of Julian’s commercial photo illustrations, as well as his fine art work. “Illustration is about planning, and fine art is about discovery,” Julian explains.

“I imagined a woman going through a dream of personal transformation,” Julian says. “I feel that the metamorphosis from cocoon to butterfly is one of the most visible transformations we can hope to witness.” Julian made a rough pencil sketch of a winged woman rising above a town with a full moon above. This was Julian’s planning. His discoveries took place as he worked in Photoshop CS4.

[Continue reading to see how Julian's process unfolds, or download the "What's Inside?" PDF to better see the layers that make up "Transformation."] Continue reading “Illustration Is About Planning, Fine Art Is About Discovery”

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Jan 11 2011

David Julian: Strange Beauty

Category: AfterCapture & Rangefinder Articles, PhotographersEthan G. Salwen @ 8:55 am

AfterCapture Blog_110111_David Julian_Strange Beauty_1More than once during our three long, intriguing conversations, David Julian apologized for his life not making sense — in a nice, neat linear sort of way. I was interviewing him for “Strange Beauty,” a profile on Julian I penned for AfterCapture. Julian’s apologies were unnecessary. An artist’s life is never easy to distill into clean, clear chronologies, even if that’s what writers attempt to do when we write profiles.

Julian is a photographer, illustrator, sculptor and educator, and his website is a joy to view — especially if you compare the overlapping themes between his fine art photography and his commercial illustrations.

At any one time, Julian is engaged in so many projects using so many types of media for so many clients that I could understand why he apologized for “not being easy to define.” However, by the time I finished “Strange Beauty” it seemed clear to me that throughout Julian’s evolution as a visual artist and educator it is possible to identify a very clear, very consistent thread: his desire to understand himself and the world around him through a process — sometimes feverish, but always grounded — of constantly playing with new techniques and visual media.

AfterCapture Blog_110111_David Julian_Strange Beauty_2“I can now work almost as fast as I can think,” Julian told me of his love of electronic imaging. A master of Photoshop compositing, glancing at Julian’s work is likely to make one think that he’s all about composting, in a modern, technical sense. But Julian has been compositing materials since early childhood, pasting newspaper clippings onto pieces of glass long before he picked up a camera. Yes, Julian continues to thrive with an exploratory use of layers in Photoshop. But ultimately, Julian is concerned about the ideas behind his composites — and his straight captures.

Julian’s idea-driven artistic exploration is clearly illustrated by “Taken From The Heart,” the body of fine art photography he produced in New Orleans in the aftermath of Hurricane Katrina. Photographically, these are straight images. Intellectually and emotionally they are anything but straight.

My profile about Julian opens. . .

“What struck me was as I was walking through this wasteland is that of all of these things—these personal objects dangling in trees—were lost,” David Julian recalls. “They were all tied to people who could not reconnect to them.” It was December 2005, and Julian, a commercial and editorial photo illustrator, fine art photographer and educator, was making his way through the devastation Hurricane Katrina wrought upon New Orleans. Using his camera both to explore, and to try to understand a landscape that overwhelmed his senses, Julian remembers thinking, “whatever had once been outside was forced inside, and what had been inside was now swept outside.”

To continue learn more about the World of David Julian, continue reading “Strange Beauty” by downloading the PDF file.

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Dec 23 2009

Experiment It Forward

Category: Creative Process, PhotographersEthan G. Salwen @ 4:02 pm

ACOF_091223_Goodman_1_cigman“The most successful images I create are those in which I have exactly in my head what I want to produce in the studio,” Aaron Goodman recently told me. A New York-based photo illustrator with 15 years of experience creating amazing, idea-driven images for editorial and commercial clients, Goodman’s work reeks of a photographer who likes to experiment.

“Of course there’s room for learning from experimentation,” he said. “But this learning rarely applies to the shot you were working on.” He explained that meeting tight editorial deadlines and keeping track of the message is like an intricate puzzle. “The image has got to match the headline exactly, not just the story, and so I can’t suddenly change something.”

Given how much photographers tell me about the benefits of experimenting, being playful and learning though accidents, I found Goodman’s point fascinating:

He learns all the time through experimenting and accidents, but the nature of his work forces him to apply this learning the future projects.

I’ve dubbed this process, “Experiment It Forward,” and I think it has implications for all of us on tight deadlines.

All creative people need to experiment, but few of us can experiment extensively within a given project, thanks to the reality of deadlines. This can be frustrating, and sometimes create frustration. What can we do? Experiment It Forward!

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