Scott Mc Kiernan, founder of ZUMA Press, once told me that photojournalists should consider publishing their email addresses and phone numbers prominently on their homepage. He explained that editors hate to dig for contact information, and noted that even one click on “Contact” or “About” might distance potential clients from photographers.
I wonder what Mc Kiernan would think of Patrick, whose last name — forget direct email — remain a mystery to me, even after 10 minutes of searching. And I really wanted to know. In fact, I wanted to promote his savy marketing with this blog post, having (almost) come to know him though this video:
Is Patrick’s Marketing Web 3.0?
What happened is that — thanks to the daily email from Vimeo that serves up video inspiration — I came across “the world’s largest aquarium.” Like the snowy video I posted last week, I thought it was a great sample to share with still photographers. Then, when I noticed that it was featured on a Vimeo channel with 205 videos, I thought, “Hey, what a great Web presence!” I planned to check out the creator’s work, and then share with you how photographers can use Vimeo to lure in potential clients and fans.
So much thinking up a blog post before researching it. You see. . .
The “largest aquarim” on Vimeo led to both the creator’s personal blog (stillmotion Patrick) as well as the main stillmotion Vimeo page (with the 205 videos). Patrick’s personal blog led to the stillmotion blog, and the stillmotion Vimeo page led to the stillmotion’s main Web site, and both led to each other. But even as I clicked with intention — encountering enticing content — I could not fined what I wanted: Patrick’s last name, and a clear understanding of Continue reading “Should Little Fish Wear Name Tags?”
“I hate the word ‘freelance,’” Scott Mc Kiernan told me recently. A photojournalist and CEO of 
