Mar 31 2010

Inspiring Portfolios from Photojournalists

Category: Business & Marketing, Creative ProcessEthan G. Salwen @ 11:05 am

A great post from 10,000 Words from last year features a number of excellent portfolio websites. “20 Photojournalists’ fantastic portfolios” is not just for photojournalists, but will be of interest to any photographer who is continually searching for for new ways to present increasingly diverse bodies of work.

AfterCapture_Blog_100331_Photojournalist Websites

As the post’s intro points out:

The digital era has revolutionized photography. Photojournalists not only have access to high-end cameras with a seemingly infinite number of features, but their photos can be presented in many different ways, including slideshows and multimedia packages. However, it doesn’t matter the technology that powers the photography, what matters is the eye and innate skill of the photographer, as evidenced below.

The inclusion of multimedia along with still photography is one of the hallmarks of the best portfolios, such as that of Chris Jordon, which is straight forward, but which excellently concentrates on the story of the images presented — whether stills or multimedia presentations.

The 10,000 Words post suggests that all that “matters is the eye and innate skill of the photographer.” I disagree. The point is not the skill of the image maker, nor their skill in editing their best images (not easy) but, ultimately, how they best take advantage of technology to best show off those skills.

Check out the portfolios featured in the 10,000 Words post, and let these photojournalists inspire you in ways you can continue to improve your own presentation.

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Feb 22 2010

What’s Your Winning Difference?

Category: Business & MarketingEthan G. Salwen @ 8:03 am

AfterCapture_Blog_100222_winning_1Thousands of people have told me that they would love to be a professional photographer. Very, very few ever will be.

As you well know, the reason that few photographer hopefuls will ever become professionals is because the competition is  stiffer than stiff and, um, it’s not that hard to make good images.

Of course, it’s not so simple to make good images consistently, and to do so on-demand and in a way that meets the exacting needs of various clients. It’s not so simple at all. But it’s still very doable. And this is why today’s photographers need to get beyond highlighting their image making skills.

Who cares if you have a stunning portfolio? So you make good images. It’s not that important. It’s a little important. But what’s important — and I mean really, really important — is what is your winning difference.

“What’s your winning difference?” I love this question, and it comes to me from reading Sonia Simone’s great Coppyblogger post titled, “Take 15 Minutes to Find Your Winning Difference.”

She jumps right in with this great start:

“The unique selling proposition (USP) is one of the cornerstones of marketing. There has to be a reason people do business with you and not someone else – a winning difference that sets you apart and makes you the only real choice.” Continue reading “What’s Your Winning Difference?”

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Feb 08 2010

The Art of Shameless Photography Self-Promotion

Category: Business & MarketingEthan G. Salwen @ 8:29 am

AfterCapture_Blog_100208_1_Self_PromotionIn my last post I mentioned how Bernard Friel has a distinct networking advantage in the realm of having learned to be a social creature through his work as an attorney, unlike many photographers who struggle in isolation. Friel shared that there is another area in which he struggles with great difficulty: self-promotion.

Self-promotion is arguably the most critical aspect of business success in photography, and a skill set with which  most of us have great difficulty. However, Friel’s level of concern seemed even larger than normal. Not only did he not know how to go about self-promotion, the very idea made him seem to cringe.

“You just didn’t do that,” Friel told me of self-promotion in “his day” as a lawyer. (He’s now retired.) “You earned business by doing good work, by building your reputation through your actions.”

In an email exchange today, I encouraged Friel to think more positively about the possibilities of self-promotion. I wrote: Continue reading “The Art of Shameless Photography Self-Promotion”

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Dec 18 2009

Chase Jarvis Redifines “Holiday Party”

Category: Multimedia & Video, ViewpointEthan G. Salwen @ 7:55 am

OF COURSE something DID happen, Chase! You’re Chase Jarvis, Man. Who the hell else “unwinds with the mission of having a darn good time” with more than 600 “clients, business friends and co-collaborators” during his holiday party that features “a photo booth using state-of-the-art camera and lighting equipment and captured 21,112 photographs in under 5 hours”???

Em, that would be. . .no one else but Chase Jarvis.

If that weren’t enough, Chase gives shares all of his 21K photos with us in his latest  “Frames” series installment– “Chase Jarvis FRAMES: 21,112 Party Pictures” — so we can be amused, impressed, inspired or maybe just irritated by the gall of this guy having too many buddies and collaborators to fit in the Airbus A380 he rented to give joy rides during the party.

Talk about blurring the lines between still and motion! Definitely get inspired. . . even if you hate parties.

Next Up: “Ethan Frames: Holiday Party of One in Five Depressing Pictures.”

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May 16 2008

Practical Strategies for Power Blogging

Category: Business & Marketing, ViewpointEthan G. Salwen @ 7:02 am

ACMF_090516_1In my last post I offered resources for thinking about maintaining a blog in a fresh, innovative way to help you get the most out of this unprecedentedly powerful media for marketing your services. Now, let’s turn to some practical strategies that I gleaned from interviews with more than a dozen photographer power bloggers.

Personal, Creative Freedom with Clear Business Goals in Mind
What distinguishes the photographers I interviewed from the average, aint-this-fun! bloggers is that they are all very aware of the business value of their blogging efforts. In short, they know they are blogging for potential clients as well family, friends and fans. Yet every one of them insisted that this focused marketing did not require a major effort. They all said if you are not having fun, there’s something wrong with your blogging.

This is the secret of power blogging for photographers: Finding a way to enjoy yourself in a relaxed, unfettered way — a break from regular chores and obligations! — but with an eye on Continue reading “Practical Strategies for Power Blogging”

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May 14 2008

Power Blogging: A Professional Photographers Best Friend

Category: Business & Marketing, ViewpointEthan G. Salwen @ 7:09 am

ACMF_080514_1How’s your blogging going these days? Are you having fun? Are you finding new ways to express your photographic creativity? And most important from a business standpoint, are you impressing potential clients and landing more jobs? If not, read on for a little help with Power Blogging 101.

“I blog, therefore I am,” Suzanne Salvo told me when I interviewed her for “Enter the Blogoshere,” an AfterCapture article that highlighted the blog-o-thinking of three photographers who jumped on the blog bandwagon with particularly adept insight into the marketing potential of blogs.

Continue reading “Power Blogging: A Professional Photographers Best Friend”

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