Oct 06 2010

It’s “raw” not “RAW” — But I’m Not Raw About It

Category: Technology Insights, The Industry, ViewpointEthan G. Salwen @ 3:00 pm

AfterCapture Blog_101006_Raw_1“Unlike JPEG and TIFF, RAW is not an abbreviation but literally means ‘raw’ as in ‘unprocessed’.” This first sentence from the definition for “RAW” in the dpreview.com glossary explains why, if we follow very basic formatting guidelines, we should write about “raw files” and not “RAW files.” Because the word is actually a word — a common noun — and not an abbreviation, it makes no sense to set it in all caps. A raw file is a raw file is a raw file. A RAW file is not a raw file nor is it a RAW file.

Clearly the editors at dpreview.com have a different idea, and it seems that so do the majority of people writing and publishing about raw files. And given the fact that the conventions of editorial styles change more fluidly than the rules of grammar, there’s no problem with this. If The People write “raw,” then it’s “raw.” If The People write “RAW,” then it’s “RAW.” A raw file can be a RAW file if you want it to be, but if you don’t write about COMPUTER files and NEGATIVE film, you might want to tone things done and just refer to raw files as raw files, which are comprised of raw data and not RAW data, even for editors who chose to write about RAW files rather than raw files.

AfterCapture Blog_101006_Raw_2Just as “admin” was peeved by the use of “HD DSLR” instead of “HDSLR,” I used to be lightly, pettly peeved about the use of “RAW” instead of “raw.” This pet peeve was born when I interviewed Adobe’s Tom Hogarty in December 2006 (or December of 2006, depending on your style) for my very first AfterCapture article. Hogarty had read something of mine in which I had written RAW instead of raw, and gently explained why raw file made more sense than a RAW file.

This was before RAW files had become firmly entrenched, and Hogarty was trying to keep raw files raw. Given the fact that we were talking about Continue reading “It’s “raw” not “RAW” — But I’m Not Raw About It”

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Nov 03 2009

Learning All About The Amazing DNG

AC_Blog_091103_1In my last post I featured the nifty “DNG Recover Edges” and made the point that it only works on DNGs. I discovered this nifty, free application while researching my column for the latest October/November 2009 issue of AfterCapture. In “Catching Up with the Amazing DNG” I celebrate how far the DNG has come in five years, since it was publicly announced by Adobe on September 27, 2004.

If you would appreciate a little background information on the DNG or to better understand how this amazing file format continues to pick up steam in its march towards a universal standard, give my piece a read. It’s based in large part by conversations with Adobe’s Tom Hogarty and digital workflow guru Peter Krogh.

Both touched on some pretty heady technical developments about the DNG, which were both hard to understand and even harder to communicate. However, both Hogarty and Krogh insisted that what really matters Continue reading “Learning All About The Amazing DNG”

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Oct 26 2009

A Not Recap of the PhotoPlus Orgy

Category: Creative Process, The Industry, ViewpointEthan G. Salwen @ 10:06 am

AC_Blog_PPE_CrowdThe PhotoPlus Expo officially ended on Saturday, but my experience didn’t come to an end until yesterday, with my visit to the studio of commercial photographer Andrew Matusik. My PPE experience was less frantic and more fantastic than I had anticipated.

I think this was simply because I did myself a favor and realized — before the madness began — that I should focus on quality over quantity. So my personal mantra was, “If you learn just one thing today and connect with just one person, this will be a success.” And a success it was.

I won’t try to recap my whole PPE experience — way, way too much to share — but I will give you a taste by simply listing some of the people and ideas that came my way:

The best part of PPE was spending real quality time — and enjoying good eats — with photographers I already knew, including Gail Mooney, Tom Kelly, Richard Anderson Continue reading “A Not Recap of the PhotoPlus Orgy”

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