Chloé Browne, a London-based wedding photographer, only started using Twitter after three clients found her through tweets written by others: clients raving about her services. Now Browne tweets throughout the day, and weaves this focused social media marketing into the fabric also comprised of the threads that are her active blogging and Facebooking.
Brown is one photographer featured in “Hello, world: Social Networking for photographers”, a great article by Diane Smyth, published in the “British Journal of Photography.” As Smyth explains of Browne:
“Browne’s Facebook and blog pages link back to each other, her Twitter account and her main website, and she updates her Facebook page and Tweets each time she publishes a new blog, which is at least once a week. It is a lot of admin, she admits, but in her case it’s had real results – she only advertises online, and wins most of her new business this way”
In “Hello, world” Smyth reports on just a few of the different ways that photographers are finding business and (just as important) creative success with social media. One, clear message that Smyth conveys is that these photographers are finding quantifiable, positive value from social media because they are using social media in ways that are true to their personalities and business goals.
This is refreshing. It is different from the Continue reading “Photographers Embrace Social Networking — In Ways That Ring True”