“Even music motivational pieces have to have a storyline,” Ralph Clevenger told me in regard to multimedia production. “Photographers tend to freak out when they hear the word ’story.’ Unlike with still photography, in multimedia you are now creating a piece that has a beginning, middle and end. That’s a story.”
“Music motivational pieces” are what Clevenger calls multimedia pieces that consist of still and/or video captures set to a music-only soundtrack. No need to deal with the difficulties of recording or editing complex soundtracks — new territory for most photographers.
“They can be absolutely wonderful,” Clevenger said of music motivation pieces. (Many photographers refer to them as “music videos.”) When getting started in multimedia, Clevenger says, “Most still photographers will go the route of creating these beautiful little pieces with beautiful images.”